Let’s say someone opts for a middle-spec one and spends $25k. I mean, the Mac Pro starts at $6k and probably maxes out at $50k-ish. I mean, yes, it looks like a very nice stand, but basically a less sophisticated version of the Microsoft Surface Studio one, which comes included with the machine.īut aside from the difficulty in seeing how the price can possibly be justified, it just seems like a massive – and completely unnecessary – PR fail on Apple’s part. $1000 for a stand! Apple’s $1000 monitor stand is dumbĪs I said yesterday, I do find the price of the stand insane.Īn utterly crazy $1K again for the stand. I guess that stand is also “reference-grade”? Ridiculous.Īpple is losing it. I expect some really great memes about the display stand! This is insane? For a piece of metal to hold the screen? The audience reaction made me laugh out loud.Ĭharging $1000 for the display stand really should be the headline. The audience were SO close to booing when they announced the stand was $1000. In fact, the price for Apple’s Pro Stand is so high, the crowd at WWDC 2019 let out an audible gasp when its pricing was announced, and that was in a room filled with reporters, Apple employees, Apple developers, and other assorted Apple followers who really ought to be immune to Apple sticker shock by now. And you better like it, because aside from Apple’s VESA mount adapter, the Pro Stand is your only non-DIY choice for keeping that fancy monitor from falling over.Īfter Apple’s keynote was over, it seemed like Apple’s expensive monitor stand was the only thing people wanted to talk about. I repeat: That’s another grand just for a monitor stand. He was completely unprepared for the Apple faithful to question the glorious technology being bestowed upon them.Īpple continued to strike fear into bank accounts everywhere when it announced that the stand for the Pro Display XDR would cost another $1,000 ( £790) on top of that. The crowd, which was mostly enthusiastic until then, erupted into cautious murmurs - enough to make Ternus stammer as he continued on. One hour, forty two minutes and five seconds into the keynote stream, he revealed that the Pro Display’s stand is a separate $999 purchase.

But then there was one more thing, and not the good kind. That’s pricey, but reasonable considering all of the features it offers. John Ternus, the company’s VP of hardware engineering, had just revealed that the Pro Display XDR, its new high-end 6K monitor, will cost $4,999.

You can pinpoint the exact moment when Apple lost the WWDC audience on Monday.

Apple monitor stand $1000